More than 600 people watched models strut down the runway, with more than one strawberry-themed outfit, at the Florida Strawberry Festival’s 46th Annual Fashion Show and Luncheon on Jan. 25.
The event, sprouted in the 1970s, was originally held in the basement of First Presbyterian Church. Fifty people attended the show. This year, more than 70 local models participated in the event, held at the Charlie Grimes Family Agricultural Center, showing off outfits assembled by local shops including RAOK Boutique, South Florida Baptist Hospital Gift Shop, Denise Young Boutique, Sweet Roots Apparel, Fringe Boutique, Russels Western Wear, Bridal by Crown, and more.
The Junior Royalty Court and the Florida Strawberry Festival Queen and Court also showed off their pageant winning gowns on the red-carpeted runway.
Alyse Zwick, a reporter with Fox13, was the mistress of ceremonies, detailing the posh outfits and entertaining the audience with her witty humor. A catered dinner was also provided by Second Plate Catering. Keeping with the strawberry theme, Alessi Bakery served strawberry vanilla cupcakes.
The event is considered the kick-off event for the Florida Strawberry Festival, which begins Thu., Feb. 29.
“It’s a tradition for a lot of people in the community that have been attending year after year,” said event chairperson Linda Walden. “It’s a fun day when old friends get together and visit.”
ROAK owner Hannah Benton, who has been a participant for 10 years, dressed 17 models, including Vice-Mayor Mary Mathis, from head to toe this year. “My mom Brigitte is really the mastermind behind all of the outfits and trends, everyone wants her touch and approval,” she said. “It’s fun to dress local people in the community and work with them and then to see our apparel on people attending the event.”
She and her staff start gearing up for the event before the end of the year. “As soon as Christmas is behind us we switch gears and the fashion show is the first thing we focus our energy on,” said Benton.
On the Saturday following the fashion show, her shop transforms into a strawberry lovers’ paradise, featuring strawberry apparel and accessories designed by local artists.