The Florida Strawberry Festival released Tuesday, Sept. 15, the theme for its 81st annual event: “Royal Fun for Everyone!”
“Our festival and the city of Plant City hold the strawberry in high regard,” General Manager Paul Davis said. “So we thought it would be fitting to play off of that with a theme portraying the strawberry as royalty.”
A new theme is created for each year’s festival to offer patrons a glimpse of the experience they will have at the 11-day event. It also unifies vendors, FFA chapters, organizations, corporate partners and exhibitors who create parade floats and displays throughout the event, Davis said.
The festival’s strawberry character featured in each year’s theme artwork is an iconic part of the event’s branding and advertising efforts. In this theme’s artwork, he wears a crown and holds a scepter and a bowl of strawberries.
“We feel like this is a theme that our community will really enjoy,” Davis said.